COMMUNITY
POSTCARDS FROM RIO
Rio on Blu-ray viewers
can create postcards
using scenes, images,
and words from the
movie and then display,
print, or send them to
another device.
JAVA TECH
ABOUT US
experience. They came up with the idea of
an interactive game called “Postcards from
Rio” that lets viewers create postcards using
scenes, images, and words from the movie.
“We had this idea of letting viewers create postcards by grabbing frames from the
movie, adorning the scene with stickers,
and then adding bits of dialogue,” explains
Srikanth. “The program would format it like a
real postcard and then let you display it, print
it, or send it to another device.”
Fox Home Entertainment provided the
cinematic content based on memorable
scenes in the movie, such as a beach theme
and a carnival theme, along with sticker-like
images of the characters, backgrounds, and
props. Viewers could use their remote controls to pick a scene they liked and then adorn
it with beach balls, umbrellas, headdresses,
and other bits of movie memorabilia. The
game was an immediate success.
immersive applications that Jargon creates
for Hollywood studios. To bring the images,
icons, and bits of dialogue to life in an interactive game, Jargon used two standard Java
technologies: BD-J and BD-Live.
BD-J is a specification for creating advanced
content on Blu-ray Discs—it’s
what makes Blu-ray Disc titles
so much more sophisticated
than similar content on a
standard DVD player, including
network connectivity, picture-in-picture (PIP), and access to
local memory storage. In this
case, it lets Rio viewers capture,
resize, rotate, and position their
innovative interactive
content,
blog
RIO IMAGES COURTESY OF
TWENTIETH CENTURY FOX
DEEP DIVE
Rio is bright, colorful, and full of
surprises—much like the highly
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