oping for demanding clients gave us
the confidence to get into developing our own intellectual property.”
Mobile apps were a good fit for
the company’s first products. For
one thing, the company had considerable experience in developing
mobile apps for others. “We have
developed custom mobile apps for
15 of the Fortune 500,” Rajendran
notes. For another, the mobile
phone market in India was exploding, particularly for lower-priced
“feature phones” that in India
can cost anywhere from US$20 to
US$100.
Another good fit was Java ME.
“Java ME is the default choice,”
explains Rajendran. “India has
a very large number of affordable handsets that support Java
technology. Java ME has the most-efficient
toolsets for developing content for these
affordable devices.”
Today the company offers a catalog of
80 apps, mostly games and entertainment, available for free download from its
Website. Among its most popular apps is
Comics Creator.
COMMUNITY
JAVA TECH
SNAPSHOT
TWIST MOBILE
twistmobile.in
Location:
Indore, Madhya Pradesh,
India
Industry:
Software
Employees:
42
Revenue:
US$365,000
Java version used:
Java ME
Standard Edition 6
ABOUT US
blog
Top: Twist Mobile developers test
out the company’s latest app.
Bottom: Members of the Twist
Mobile team brainstorm about a
new game concept.
18
ORACLE.COM/JAVAMAGAZINE /////////////////////////////////////////////// MAY/JUNE 2012
