Globo TV brings new content and
capabilities to Brazilian viewers.
Interactive
TV Takes Off
JAVA TECH
with Java
BY DAVID BAUM
ABOUT US
It’s just another day at home as you tune in to your favorite interactive TV show. Helena (Taís Araújo), the main character on the popular Brazilian telenovela Viver a Vida, is on location in Buzios, a beach village
in the state of Rio de Janeiro. As Helena strolls
down the waterfront, the camera zooms in and
a small, nonintrusive alert appears at the bottom of your TV screen—an invitation to access
further information about Helena’s personal
history and how she fits into the plot. By the
time the show airs again tomorrow, you will have
become a veritable expert on the many intrica-
blog
Carlos Fini, Engineering Manager, Globo TV
PHOTOGRAPHY BY PAULO FRIDMAN
